SAVING NEMO

General Motors X Disney

Sustainability jargon is often too abstract and technical, which makes it hard for consumers to relate to.

GM goes beyond planting trees and creates a seagrass meadow to help sequester CO2 from the atmosphere as a tangible action towards carbon neutrality while collaborating with Disney to illustrate that commitment through its most loved underwater character, Nemo.

Credits:

Manvir Kaur Mahidwan (Art Director)

Samantha Thomas (Copywriter)