SAVING NEMO

Sustainability jargon is often too abstract and technical, which makes it hard for consumers to relate to.

GM goes beyond planting trees and creates a seagrass meadow to help sequester CO2 from the atmosphere as a tangible action towards carbon neutrality while collaborating with Disney to illustrate that commitment through its most loved underwater character, Nemo.

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Credits:

Manvir Kaur Mahidwan (Art Director)

Samantha Thomas (Copywriter)