General Motors X Disney
Sustainability jargon is often too abstract and technical, which makes it hard for consumers to relate to.
GM goes beyond planting trees and creates a seagrass meadow to help sequester CO2 from the atmosphere as a tangible action towards carbon neutrality while collaborating with Disney to illustrate that commitment through its most loved underwater character, Nemo.
Manvir Kaur Mahidwan (Art Director)
Samantha Thomas (Copywriter)